BPO2Africa - Positioning Statement
BPO2Africa is a strategic brand ecosystem that brings together research, thought leadership, advocacy and industry engagement to promote Africa as a preferred global destination for BPO and GBS. It serves as a trusted guide and connector for international buyers, operators across the continent, industry bodies and technology partners. BPO2Africa supports and amplifies the work of industry associations such as BPESA and CapeBPO while providing independent insight, practical frameworks and credible platforms that showcase the unique strengths and capabilities of Africa’s outsourcing destinations.Introduction
The Business Leaders’ Definitive Guide: BPO & GBS to South Africa” is an insightful guide that delves into the compelling reasons behind South Africa’s emergence as a premier destination for Business Process Outsourcing (BPO) and Global Business Services (GBS). The book explores the country’s unique value proposition, highlighting its cost competitiveness, location maturity, skilled workforce, and advanced infrastructure. It also addresses the political, economic and energy landscape, offering strategic insights for navigating these complexities. With a focus on the future, the book outlines South Africa’s growing digital and up-the-value-chain professional and shared services capabilities and its potential as a gateway to African markets, making it an essential read for decision-makers in the BPO/GBS industry.
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Opportunities
BPO2Africa is a platform dedicated to showcasing Africa’s Business Process Outsourcing (BPO) and Global Business Services (GBS) capabilities to the world.
We connect global businesses with Africa’s award-winning talent, growing infrastructure and proven service delivery, positioning the continent as a trusted hub for high-quality, cost-effective outsourcing.
Through our publications, events, and media platforms, we:
Highlight Africa’s competitive edge in customer experience, technology, and back-office services
Provide advertisers and sponsors access to industry leaders and influencers
Offer insights into trends and developments across the African BPO & GBS landscape
To further this mission, our first flagship publication is The Business Leaders’ Definitive Guide: BPO & GBS to South Africa. This comprehensive guide helps international decision-makers explore the full potential of South Africa’s outsourcing sector, the first of the continent’s markets we cover.
We invite advertisers, sponsors, and thought leaders to be part of this landmark guide and help shape the global narrative around Africa’s BPO opportunity.
At our core, we believe Africa is not just a destination for outsourcing. It is a global partner for growth.

